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The sleek and sexy wet hair look has taken over the red carpet, and it’s easier to achieve than you think. With the right products and techniques, you can rock this style on all hair lengths and textures.
The wet hair look, a popular hairstyle worn by our favourite celebrities such as the Hadid sisters, Rihanna, Hailey Bieber, J.Lo and Kim Kardashian West, has a sleek and seductive appeal. This style creates the illusion of wet hair and is perfect for all hair textures and lengths.
Use a Gel and Cream Combo
For a wet look, use a combination of gel and cream. Using gel alone can make your hair stiff, while using a cream can make it look greasy. Apply a small amount of this mixture, making sure your hair is coated but not too sticky.
Towel Dry Your Hair
Pat your freshly washed hair with a towel, avoiding vigorous rubbing. Blow out excess moisture until your hair is about 60% dry. Then run a wide-tooth comb through your hair, making sure it remains damp but not soaking wet.
Apply Based on Hair Type and Length
For short hair, apply the gel-cream mixture from roots to ends. For medium to long hair, concentrate on roots to mid-lengths to mimic natural drying patterns. For fine or straight hair, use sparingly to maintain volume. For textured or curly hair, apply more to maintain movement without stiffness.
Mermaid Waves combine beach waves and salt-drenched locks to create an exceptionally popular hair trend. These waves are full of dynamism, inspired by hair that looks freshly dipped in the sea and lightly sun-dried. Use a flat iron, start a few centimetres from the crown and create waves in alternating directions. For the finishing touches, apply a touch of styling lotion and texturising spray to perfect this style.
Zendaya remains flawless, and this damp hairstyle is another testament to her impeccable choices. This look is perfect for wavy hair and gives a carefree, naturally dried look at the back. Start with a pronounced side part, favouring your preferred side, then unravel the top by sweeping your hair behind your ears. Use a mixture of hair gel and hair oil – the oil will prevent the gel from stiffening – applying more generously at the top and spreading gently over the ends.
We love this glamorous look and think it’s perfect for any special occasion. The ultra-deep part is a nod to the 1920s and we love the contrast between the sleek, wet front and the gently curled back. Use a flat iron to create curls in your hair, for smoothing back the front strands.
A sleek, wet, pulled-back bun is incredibly stylish and suits almost all hair lengths and textures. To achieve this style, work a generous amount of styling lotion and hair gel into damp hair, comb backwards and twist your hair into a secure, tight bun at the crown.
We admire the style in combining the wet look with an ear tuck and flipped ends. This exudes a 90s aesthetic but has a contemporary twist that we fully appreciate. A flat iron can be used to achieve the flipped ends, and a comb is essential to consistently brush each section of hair back and down during the styling process.
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